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The Psychology of Effective Personal Branding featuring Dr. Lee Frederiksen

Join Tim Rickards, Hearsay’s Director of Social Content and Strategy, and Dr. Lee Frederiksen, a financial services marketing expert and behavioral psychologist, as they discuss the psychology of effective personal branding.

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Tim and Dr. Lee will teach you:

How to combine human behavior and business strategy to effectively engage prospects
Why it’s valuable to use content and social media marketing to become a visible expert
What ‘the halo effect’ is and how it can help you consistently broaden your network
Which marketing strategies are most effective for growing your prospect and client base
What steps you can take to increase your mind share and generate more new business